[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.circon.cz\/proc-je-pro-firmy-dulezite-vyjadreni-klientu\/#Article","mainEntityOfPage":"https:\/\/www.circon.cz\/proc-je-pro-firmy-dulezite-vyjadreni-klientu\/","headline":"Pro\u010d je pro firmy d\u016fle\u017eit\u00e9 vyj\u00e1d\u0159en\u00ed klient\u016f","name":"Pro\u010d je pro firmy d\u016fle\u017eit\u00e9 vyj\u00e1d\u0159en\u00ed klient\u016f","description":"Ka\u017ed\u00e1 firma stoj\u00ed o to, aby vyd\u011blala co nejv\u00edce pen\u011bz. K tomu je ale d\u016fle\u017eit\u00e1 nejen dobr\u00e1 propagace, kter\u00e1 p\u0159il\u00e1k\u00e1 nov\u00e9 z\u00e1kazn\u00edky, ale tak\u00e9 udr\u017een\u00ed t\u011bch st\u00e1vaj\u00edc\u00edch. Abychom to v\u0161ak dok\u00e1zali, je pot\u0159ebn\u00e9, abychom znali jejich n\u00e1zor na na\u0161e v\u00fdrobky […]","datePublished":"2025-05-02","dateModified":"2025-05-02","author":{"@type":"Person","@id":"https:\/\/www.circon.cz\/author\/#Person","name":"","url":"https:\/\/www.circon.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1fd5b20daa9a47a1102459a7c733d369075d8cc724ab489feb8ed72c657d346e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1fd5b20daa9a47a1102459a7c733d369075d8cc724ab489feb8ed72c657d346e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"circon.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.circon.cz\/wp-content\/uploads\/firma1_10_10_10_10_10_10_10_4.jpg","url":"https:\/\/www.circon.cz\/wp-content\/uploads\/firma1_10_10_10_10_10_10_10_4.jpg","height":0,"width":0},"url":"https:\/\/www.circon.cz\/proc-je-pro-firmy-dulezite-vyjadreni-klientu\/","about":["Nakupov\u00e1n\u00ed"],"wordCount":439,"articleBody":"       Ka\u017ed\u00e1 firma stoj\u00ed o to, aby vyd\u011blala co nejv\u00edce pen\u011bz. K tomu je ale d\u016fle\u017eit\u00e1 nejen dobr\u00e1 propagace, kter\u00e1 p\u0159il\u00e1k\u00e1 nov\u00e9 z\u00e1kazn\u00edky, ale tak\u00e9 udr\u017een\u00ed t\u011bch st\u00e1vaj\u00edc\u00edch. Abychom to v\u0161ak dok\u00e1zali, je pot\u0159ebn\u00e9, abychom znali jejich n\u00e1zor na na\u0161e v\u00fdrobky \u010di slu\u017eby. Na\u0161t\u011bst\u00ed v dne\u0161n\u00ed dob\u011b m\u00e1me hned n\u011bkolik zp\u016fsob\u016f, jak vyj\u00e1d\u0159en\u00ed klient\u016f k t\u011bmto v\u011bcem z\u00edskat.T\u00edm prvn\u00edm je samoz\u0159ejm\u011b dotazn\u00edk spokojenosti Ten dost\u00e1vaj\u00ed nap\u0159\u00edklad z\u00e1kazn\u00edci e-shop\u016f automaticky e-mailem po ka\u017ed\u00e9m n\u00e1kupu, a obsahuje nejen hodnocen\u00ed pomoc\u00ed hv\u011bzdi\u010dek, ale tak\u00e9 slovn\u00ed hodnocen\u00ed. I to je d\u016fle\u017eit\u00e9, nebo\u0165 d\u00e1 firm\u011b jasnou zp\u011btnou vazbu, co konkr\u00e9tn\u011b se z\u00e1kazn\u00edkovi l\u00edbilo a co by naopak bylo pot\u0159eba zm\u011bnit. Probl\u00e9m je v\u0161ak v tom, \u017ee naprost\u00e1 v\u011bt\u0161ina lid\u00ed tyto dotazn\u00edky jednodu\u0161e ignoruje.Pokud jde o spokojenost, pak zde nejl\u00e9pe mluv\u00ed pen\u00edze. Firmy vid\u00ed, kter\u00e9 v\u00fdrobky \u010di slu\u017eby z jejich nab\u00eddky se nej\u010dast\u011bji prod\u00e1vaj\u00ed (ostatn\u011b to je i d\u016fvod, pro\u010d m\u00e1 mnoho obchod\u016f sv\u00e9 aplikace a v\u011brnostn\u00ed programy \u2013 umo\u017e\u0148uje jim to detailn\u011bj\u0161\u00ed anal\u00fdzu trhu. Vid\u00ed tak\u00e9, zda se z\u00e1kazn\u00edci vrac\u00ed, nebo zda zde nakoup\u00ed jen jednou. I to je d\u016fle\u017eit\u00e1 informace, nebo\u0165 podle n\u00ed mohou \u0159\u00eddit svou obchodn\u00ed strategii.Je v\u0161ak ot\u00e1zkou, pro\u010d je to vlastn\u011b pro obchody tak d\u016fle\u017eit\u00e9, a odpov\u011b\u010f zn\u00ed: pen\u00edze. Jak ji\u017e bylo \u0159e\u010deno v \u00favodu, ka\u017ed\u00fd obchodn\u00edk chce vyd\u011blat co nejv\u00edce. K tomu ale pot\u0159ebuje v\u011bd\u011bt, co z\u00e1kazn\u00edci vlastn\u011b cht\u011bj\u00ed, a jak\u00e9 chov\u00e1n\u00ed nap\u0159\u00edklad prodava\u010d\u016f jim p\u0159ijde vhodn\u00e9, a jak\u00e9 u\u017e nikoliv. Zat\u00edmco nap\u0159\u00edklad v USA je zvykem, \u017ee v supermarketech v\u00e1s v\u017edy n\u011bkdo p\u0159iv\u00edt\u00e1 u dve\u0159\u00ed, u n\u00e1s n\u011bco takov\u00e9ho nezn\u00e1me. To sam\u00e9 s pomoc\u00ed p\u0159i n\u00e1kupu.Jak se ale my, z\u00e1kazn\u00edci, m\u016f\u017eeme co nejl\u00e9pe vyj\u00e1d\u0159it? Jist\u011b, m\u016f\u017eeme vypl\u0148ovat nejr\u016fzn\u011bj\u0161\u00ed dotazn\u00edky spokojenosti, kter\u00e9 firma d\u00e1v\u00e1, ale mnohem jasn\u011bji mluv\u00ed na\u0161e pen\u00edze. Pokud se n\u00e1m zde n\u011bco nel\u00edb\u00ed, pak je dobr\u00e9, pokud m\u00e1me takovou mo\u017enost, v dan\u00e9m obchod\u011b nekupovat. Pouze na to toti\u017e obchodn\u00edci sly\u0161\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          5\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d je pro firmy d\u016fle\u017eit\u00e9 vyj\u00e1d\u0159en\u00ed klient\u016f","item":"https:\/\/www.circon.cz\/proc-je-pro-firmy-dulezite-vyjadreni-klientu\/#breadcrumbitem"}]}]